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The Story |
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Maertz
Consulting was founded in 1994 by a young divorced mother who was determined
to not be a secretary at retirement. Shell was very fortunate to have fallen
into an Office Management role in the early ‘90’s where there was a need for
on-staff support (part-time) for Novell and cc:Mail
Administration. Being very quick to learn new skills (and bored to tears with
the secretarial stuff), Shell volunteered. The rest, as they say, is history.
This company had a reduction in force after losing a large government
contract, and Shell didn’t look back. (Although she kept her typing skills
strong, just in case.) Gradually,
at least as the mid to late 90’s allowed, Shell climbed ladders, both
personal and corporate. Her professionalism and ability to learn quickly
resulted in increased responsibilities. She laughs about it now, because it
all seems so surreal, here was this woman from a hick town in the Midwest,
suddenly as a Senior Technical resource for some pretty high-profile projects
and customers. She did whatever was asked of her because she knew she was
still learning – and still is – while being in a whole new career field. What
an adventure! Travel opportunities (that’s less glamorous than it sounds, but
still interesting) and getting paid to learn new stuff, almost constantly. Things
haven’t always been gravy in this field, and 17 years has seen some real
highs and some real lows. When Shell first started this tiny company (just
herself) she had some interesting marketing ideas which were completely out
of step with the big boys in the consulting world. She was approachable. She
was friendly. She was personable and could help audiences of all levels “get
it”. Not the day-to-day of how to use technology, but to stretch it and make
the technology really work for them – to get more value from the dollars
spent. What is the customer’s objective? What is the customer’s budget? It’s
really a simple formula when one thinks about it. However, a lot of the
larger consulting shops didn’t offer that approach. “We charge $x/hr.” Shell
discovered that for many small and medium sized businesses that cold approach
doesn’t work. Long
gone are the days of geeks camping out in the basements of parking garages
(been there!). This truly is a customer service career, and should be treated
as such. If
you would like to discuss how Maertz Consulting can help your organization,
just send us an email.
Thank you for your time! |